Facebook Expands Its “Shopping” Features With AR
Facebook announces expanded shopping tools using augmented reality. The company adds new features to help businesses sell products online. Customers can now try items virtually before buying. This technology lets users see how products look in real life.
(Facebook Expands Its “Shopping” Features With AR)
Facebook’s virtual try-on works for cosmetics and accessories. Users can preview makeup shades on their own faces. They can also see how glasses fit using their phone cameras. This aims to reduce returns and improve shopping confidence.
The social media platform introduces AR catalogs too. Businesses display 3D models of furniture and decor items. Shoppers place digital versions in their actual rooms. This helps visualize size, style, and color fit within personal spaces.
These upgrades build on existing Facebook Shops and Marketplace. Many retailers already sell directly through Facebook and Instagram. The AR features provide more interactive ways to browse items. Facebook hopes this makes online shopping feel more like in-store experiences.
The changes target mobile users primarily. Smartphone cameras enable the augmented reality functions. Facebook states these tools are free for businesses to use. They require compatible devices and updated apps.
Several major brands test these features already. Facebook plans wider availability soon. This move aligns with growing e-commerce activity online. Enhanced shopping options could boost sales for partnered companies.
(Facebook Expands Its “Shopping” Features With AR)
Facebook continues investing in AR and commerce technologies. Other tech firms explore similar virtual shopping tools. The company sees this as key for future retail interactions. More updates are expected later this year.
