Facebook Expands Its “Shopping” On Gaming Videos
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(Facebook Expands Its “Shopping” On Gaming Videos)
MENLO PARK, Calif. – Facebook is bringing shopping directly to its gaming videos. The social media giant announced this expansion today. Viewers can now buy items featured in live streams and other gaming content. They see tags on products during the video. Clicking a tag shows details and a link to buy.
This move connects gamers and brands. Creators can tag merchandise like t-shirts or energy drinks. Viewers find these products without leaving the video. Facebook aims to make shopping easier during live broadcasts.
The feature builds on existing shopping tools. Facebook already lets businesses sell through posts and ads. Bringing shopping into live gaming is new. Gaming is a major activity on Facebook. Millions watch gaming streams daily.
Facebook sees this as a win for creators. Gamers can earn money by promoting products. Brands gain a new way to reach engaged audiences. Viewers get a direct path to purchase items they like.
Testing began with some creators months ago. Facebook reports positive results. More creators and brands will get access soon. The rollout is happening globally now. Users see shopping tags on Facebook Gaming videos.
(Facebook Expands Its “Shopping” On Gaming Videos)
A Facebook spokesperson commented on the launch. “Gaming communities are vibrant on our platform. We want creators to monetize their passion. This tool helps them do that. It also offers viewers a seamless way to shop.” The company provided more details on its business blog.
