TikTok Tests “Custom Video Thumbnails”
TikTok now tests a new option for some creators. This feature lets users pick their own video thumbnails. Before this test, TikTok automatically chose the thumbnail image for every video. The thumbnail appears before someone clicks to play the video.
(TikTok Tests “Custom Video Thumbnails”)
This change gives creators more control. They can choose an image that best represents their video. A good thumbnail might attract more viewers. It could help videos get noticed faster. Creators hope this leads to more views and engagement.
The test is currently limited. Only certain creators can access this feature. TikTok is running the test in specific regions. The company has not announced a full global release date yet. They want feedback from testers first. TikTok will likely adjust the tool based on this feedback.
Custom thumbnails are common on other platforms. YouTube and Instagram already offer this ability. TikTok users have requested similar control for some time. This test shows TikTok is listening to those requests. It aims to provide creators with more professional tools.
The process seems straightforward for testers. After uploading a video, eligible creators see a new option. They can select a frame from their video. Then they set that frame as the thumbnail. This happens before publishing the video. The chosen thumbnail then appears on the For You feed and in search results.
(TikTok Tests “Custom Video Thumbnails”)
TikTok confirmed the test exists. A company spokesperson provided basic details. They stated this is part of ongoing efforts to improve creator tools. They emphasized it’s still an early experiment. Broader availability depends on test results and creator response. The test focuses on mobile app users for now. Desktop users are not included in this initial phase. TikTok did not name the specific regions involved. They also did not specify how many creators are part of the test group. The feature represents a significant shift for the platform. It moves away from purely algorithmic selection for this key visual element. Many creators see this as a positive step forward. They value the ability to control their video’s first impression.
