Twitter’s Feature for Non-Profit Fundraising

Twitter has rolled out a new feature designed to help nonprofits raise money directly on its platform. This tool allows verified nonprofit organizations to add a donation button to their Twitter profiles. Users can then donate money to these groups with just a few clicks. Twitter confirmed it will take no fees from these donations. All money given goes directly to the nonprofit organization selected by the donor. Eligible nonprofits must apply and get approval from Twitter before using the fundraising button. This ensures only legitimate charities can collect funds. Donors see a clear prompt showing the nonprofit’s name and the donation amount. Payment processing happens securely through a third-party service. Twitter hopes this feature makes supporting causes easier for its users. People often discover charities through posts shared by others. This tool lets them donate instantly without leaving the Twitter app. Nonprofits can also run fundraising campaigns tied to specific events. This could be useful during natural disasters or major awareness days. Supporters might donate while watching live updates or trending conversations. The platform aims to boost engagement with charitable giving. Several large nonprofits are already testing the feature. Feedback from these early users will help Twitter refine the tool. The company sees this as part of its effort to foster positive community action. Users have increasingly used Twitter to organize aid during crises. This new button provides a direct way to turn awareness into financial support. Experts note the importance of Twitter charging no fees. This means nonprofits receive the full amount donated. Other platforms sometimes deduct processing costs. Twitter’s approach could attract more charities to sign up. The feature is available globally to approved nonprofits. Twitter plans to expand access to more organizations over time. Fundraising happens in real-time as events unfold online. This immediacy could drive significant donations during urgent situations. The tool is active now for eligible nonprofits using Twitter’s web platform. Mobile app support is expected soon.

(Twitter’s Feature for Non-Profit Fundraising)